theme
coordination
CANADIAN PARTICIPATION EXPO '93
Taejon, Korea 1993
When 100 nations gathered at Expo ’93, Canada stood out. The Canada Pavilion earned a 5-star rating in the official guidebook.
From 1991 to 1993, Apropos Planning played a key role in developing Canada’s presence at the event. We consulted stakeholders, wrote the theme document and then coordinated content for the pavilion and outreach programs. Our theme statement “Partners for A Better World” was adopted as Canada’s official slogan.
Client: Communications Canada
Collaborators: Canada Communications Group, Reich + Petch Architects, Lord Cultural Resources, Kadoke Displays
APROPOS PLANNING
Ottawa Office: 613-232-7826,
Owen Sound Office: 519-372-0322
After consulting market research on Korean tastes, Canada used an animal mascot in its Pavilion.
Apropos Planning coordinated pavilion messaging in an animated video, motion-enhanced film experience, and interactive exhibit hall.
After extensive national consultations, Apropos Planning developed the overall objectives, themes and vision for Canada’s participation in Expo ’93. Korean press rated Canada the top international pavilion at Expo ’93.
