WHAT WE DO

Research and Writing
Good interpretive writing is another of Apropos Planning’s specialized skills. In this area, we like to stay “au courant”. Peoples’ ability to take in content is a moving target in this age of electronic information. Just a few years ago, a typical introductory text was 100 to 150 words. Today, it’s more like 50 to 70 words. This trend to byte-sized pieces of information means we have to be even more precise in choosing our words.

As well as exhibit text, we write articles, video scripts, brochures, scripts for museum tours and website texts on scientific and historic themes.

Apropos Planning provides the following professional services:

• Museum Consulting
• Interpretive Planning
• Exhibit Development
• Research and Writing
• Consultations, Workshop Facilitation and Focus Groups
• Planning and Analysis

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